Final Publication Plan.

After collecting the results of my questionnaire I can now finalize the publication plans for my magazine. I made some changes from my initial ideas due to the results of my questionnaire.


Name: I have decided to change the name of my magazine slightly as I think 'IC' needed more of an explanation. Therefore I have chosen to call my magazine 'IC Magazine.' This stands for Indie Culture (which is the genre of music I have chosen.)

Positioning Statement: Live. Strong. Independent.

Frequency of Publication: I am going to stick with my initial idea and publish the magazine on a monthly basis as the majority of the results from my questionnaire show that my target audience prefer magazines published monthly.

Price: The price of my magazine will be £3 instead of the orginial price of £3.50 as the results of my questionnaire showed that people would most like to pay between £2.50 and £3.

Rationale: My music magazine will focus on Indie music and will be aimed at teenagers and young adults with an interest in the genre. I will use models and bands that fit the Indie genre of music to appeal to my audience.

Distribution:  As I have noticed from my research there are various publishers that could publish a music magazine similar to mine. I found that the best company to distribute my magazine would be Bauer Media Group who publish Kerrang! magazine.

Regular Content: The regular content of my magazine will be similar to that I stated in my initial plans.

• Interviews with artists
• Top images of the month- Images taken by ICM and also fans.
• Reviews of concerts from the last month - Review snd ratings by the magazine of gigs from that month.
• Upcoming gigs- Information on upcoming gigs that are suitable for the Indie genre.

Feature Content: My feature content has changed from my initial plans as I am now using a male model instead therefore the article and headings will have changed.

• Noah Scott -Outstanding Debut! Article about the model used on my front cover.  (I do not yet know if I will be creating my double page spread around the model on my cover or the All Time Low UK Tour.)
• All Time Low UK Tour -I will use images I took at a concert for this article.
• Images of the month -Images taken by the magazine and fan submitted images.
• WIN: A weekend pass to Reading or Leeds 2012.

Colour Scheme: I have not yet finalized a colour scheme but I will be using the colours that were most popular on my questionnaire.