Evaluation Question 4: Who would be the audience for your media product?

The audience for 'ICM' is teenagers and young adults, this can range from around 16 to 25. My magazine is also aimed at both men and women with an interest in the 'Indie' genre.

I chose such a wide age range as I thought even someone at the age of 25 would enjoy at least one aspect of my magazine, perhaps an interview or a set of images or a review of a gig they've attended.

There is not one particular social group that I aimed 'ICM' at as most people tend to enjoy various genres of music. I used ever aspect of my magazine to appeal to my wide audience.

Here is an example of my target audience:

Name: Charlotte Stewart
Age: 17
Favourite genre of music: Indie
Favourite artists: All Time Low and The Maine
Hobbies/interets: Listening to music and reading books.